Logos help your business stand out from your competitors. Read these 5 amazing logo design tips for your business and develop your brand today.
You already have an amazing business — now you need an equally amazing logo design to represent it.
While a logo may only be one small aspect of a company, it’s the first thing your customers see. So, having a good looking and recognizable logo is key.
Not only will it make your business look more professional, it will help make sure your customers keep coming back.
But, how do you make sure your logo doesn’t join the ranks of all the forgettable designs out there?
We have a few logo design tips that are sure to make sure your new logo will be as fantastic as the company it represents.
1. Know Your Competiton
Knowing what your competitors are up to is good business sense. And, it applies itself just as well to logo design.
Know what symbols or icons your competitors are using to represent themselves. This way, you’ll be able to see what icons are already recognizable to your client base.
2. Color is Key
Colors carry meaning. They’re tied to emotions and elements. Even certain objects can be tied to specific colors.
It’s important to make sure that the colors used in your logo properly reflect the base qualities of your company.
Aside from that, you want to ensure that the colors used in your logo work well together.
Logos are purely aesthetic– so you want to make sure yours is aesthetically pleasing.
3. Negative Space is a Positive
When designing a logo it can be easy to overlook the space around and within your design.
Blank space can be used to make a statement. The empty area between letters or shape can be used to create or convey new or unseen images. These will add to the overall effectiveness of your logo.
Additionally, taking negative space into account when designing your logo can help you keep your design simple. The goal is to be memorable and effective. You don’t need a lot to accomplish that.
4. Be Original
It can be tempting to mimic a popular logo. But by imitating another company, you’re flattering them and pushing your customers toward someone else. Which is not an effective way to get your company to stand out.
You want your logo to be as unique as your company. It’s meant to represent you– not anyone else.
You may feel the urge to follow popular trends or stick to the same vein as everyone else. It’s important to remember– customers value authenticity. Something you can only achieve by being yourself.
5. Keep It Simple
Take a good hard look at some of the most iconic logos in the world today. What do they all have in common?
They’re all simple.
A design that looks too busy or overloaded is only going to be off-putting to customers.
When it comes to logo design less is always more. You want something customers will be able to recognize. Something that’s best accomplished by keeping your design as simple as possible.
Creating an Amazing Logo Design
Now that you know what it takes to create a good logo, you’re probably ready to get creating.
This is where diylogo can help (see page). They have to tools to help you create a logo that will make you and your brand look as amazing as you are.