Your business will no doubt be up against much competition in the market. It is therefore important to connect and retain loyal customers to become a leading player in your industry. If you want to make 2018 the year, you transform your business, learn how to improve your B2B sales.
Quickly Build an Email Address List
Did you know 71% of B2B researchers start their online research using a generic, time-consuming Google search? You can, therefore, gain an advantage over your competitors by becoming a little more tech savvy. For example, you can visit theemailfinder.co to type in a domain name and quickly gain access to a company’s contact information, such as their email and phone number. You can then add the details to your database before sending a professional pitch.
Create a Mobile Responsive Website
Shockingly, only 50% of B2B organizations provide their visitors with a mobile responsive website design. As a result, this can provide a poor user experience that could lead to a loss of sales, a poor reputation, and a lower search engine rank. With more than half of companies failing to incorporate a responsive design on their website, it could be the key to gaining an advantage over your competitors.
Utilize the Best Social Media Platforms
Are you aware that more than half of B2B buyers are millennials? Traditional marketing tactics will therefore not be the answer for connecting with your target customers. If you want to increase your conversion rate, you must utilize the power of the best social media platforms. For instance, 60% of people stated they have experienced excellent B2B results from LinkedIn, which is why 94% of B2B marketers use it as a primary marketing tool.
Instagram is also another channel worthy of your consideration. Not only does it have more than 300 million daily users, but only 33% of B2B brands are currently using the platform, so the right campaign could give you a competitive edge.
Stop Cold Calling
Modern businesses don’t have the time to listen to talk to cold callers, as they have more pressing tasks on their list than listening to random pitches. If you want your target customers to listen to you, you would be wise to do a little research to identify how likely they are to hear you out. Learning the different ways you can help a business can also help you to establish a better relationship with a prospective customer. So, stop cold calling immediately and start researching.
Differentiate Your Brand from Your Competitors
Businesses want to buy from dependable, forward-thinking companies. If your brand looks like just another business in your field, you’ll fail to capture their attention, and they’ll go elsewhere. It’s crucial to focus on what makes you unique to differentiate your brand from your rivals and convince a company to do business with you. So, focus on developing a distinctive brand, unique tone of voice, and compelling marketing campaigns to stand out in a crowded market.