Online video is now more important than ever for businesses and even site owners that run a personal blog. Brand film has the possibility to draw in audiences and will actively influence decisions. As internet speed is faster than it ever was, video should be a huge part of basically anything you do online, from social media to blogging. This brings us to some trends that should be mentioned.
Online Video Content Use Is Growing
Various studies suggest the fact that video investments are constantly growing, with businesses investing large parts of their budgets into video creation. We see much more than just a use of an MP4 cutter. Software like Movavi Video Editor is now used by people from beginners to professionals in order to create content that is as attractive as possible for visitors. People prefer video so video use is constantly growing.
Live Video Stands Out
Live video streaming is definitely not new but ever since the evolution of the internet and social media, we are looking at a revolution, a change in how users consume content. The brand new format is now driven by the natural ability to instantly stand out. It is different than content that is pre-recorded and brings in authenticity.
From now on we will see live streaming becoming much more interactive and popular. Brands want to exploit live experiences and use them to reach out.
Mobile Video Optimization Is Now Expected
People that use the internet now use mobile gadgets more than desktop computers. This practically means that video should be optimized in a highly responsive way. Mobile optimized video is so big that Facebook even recommends using a 1:1 ratio for mobile users, as opposed to the traditional ratio of 16:9.
Pivot To Video Is No Longer A Thing
Some time ago we saw content creators move towards video content but this changed as people figured out how important text is and will always be. Big websites that moved towards high use of video content, like Mashable and Buzzfeed, moved back from this trend and got back to text. This is mainly because pivot to video is very hard to implement properly and online publications get better results when using text.