advertising Archives - A Million Lives

June 12, 2018 by Greg Underwood

Take advantage of live streaming to promote your content

Marketers are now beginning to take advantage of a new way of reaching out to their audience through live streaming. Live streaming is still new and not many are familiar with it. Even though live streaming is still new to many, it is fast gaining the attention of those who are looking out for new and innovative ways of marketing their brands and content. Those who have experienced live streaming will testify of the real power of live streaming and its effectiveness.

Live streaming gives you the advantage of engaging with viewers who care about your brands and content. Live streaming is the biggest and most powerful tool to target those who find your content useful, people who are most likely to be influenced and converted to follow your content. Swoo live stream is one way to help you reach your vision to touch a wide circle of viewers across the globe.

As more marketers and other broadcasters come to know of it, live streaming will become over populated very quickly. This is the time to take advantage of live streaming for your benefit as it is quickly gaining traction as more and more people are beginning to use it on a daily basis. For those who want to reach the targeted audience via live video, they must not wait any longer but act as fast as possible.

Live streaming enables broadcasters to target interested viewers and it acts as an automatic filter to keep unrelated audiences away. Live streaming is accessible to anyone in a matter of just a few clicks, and to broadcast on Swoo TV, you only need a smart phone or laptop with a camera, and an active account with the chosen platform.

Live streaming enables broadcasters to enjoy real time engagement with their viewers, such as a direct interaction. It also provides opportunity for businesses to present their brands and products to their viewers by offering live support, factory tours, and Q&A sessions.

May 1, 2018 by Greg Underwood

5 Benefits of Using Promotional Products for Your Business

If your business isn’t using promotional products, you’re seriously missing out. Click here for 5 benefits of using promotional products for your business.

83% of people who receive promotional products are more likely to do business with the brand who gave it to them. This is an innovative marketing solution to connect brands with the right audience.

Custom products are a powerful tool which helps expose people and potential customers to a new brand.

We have gathered 5 major benefits of using promotional products for your business.

Promotional Products Increase Brand Recognition

The goal of any new businesses is all about brand recognition, more specifically a positive brand recognition.

Being creative with the type of marketing and these products you offer can help increase the awareness.

It is important to keep the brand in the target audiences mind as consistently as possible.

Dynamicgift.com.au is a great place to get a wide selection of unique branded products like fidget spinners, lanyards, and even power banks.

Other ideas available could be:

Wristbands
USB Flash Drives
Drink Bottles
Bags
Headphones
Speakers
Pens
Drink Coolers

Reach a Wider Audience

Promotional products are an easy way to reach more than who you sent the item to. That person’s friends, family, and peers will also see the product when it is being used.

This is an easy way to increase your audience.

These products create an interactive experience instead of something that won’t last like an article in a magazine which gets looked at maybe once. These products create a bond between the person using the product and the company.

Low Investment, Big Outreach

The power of promotional products is that they can have lasting effects if they are used even occasionally. Including your logo on items that are useful ensures that your business is at the top of their mind whenever they use it.

These promo products can be purchased for a fraction of the price that other promotional endeavors can cost like PR or mass media.

This is one cost-effective way to help get your new business off to a good start.

Positive Brand Image

Perception is the reality. What people think about a brand is extremely important and will decide how they interact with that brand.

Stand out from other competitor brands with the creative marketing technique of using custom branded products.

Repeat exposure from using promo products helps to reinforce your brand message. Being able to identify a brand by the logo is the sign of a successful marketing campaign.

Not Another Business Card

Everyone has business cards, but unfortunately, they are forgettable. Not to mention they get lost easily.

81% of people who get branded products keep and use them. This is an opportunity for a high return on investment for the business.

If a business card is important to your company, try considering giving them away with a branded promotional product.

Leave a Good Impression

Any good marketing campaign is all about leaving a good impression. This can definitely be done through the use of well-thought-out custom branded promo products.

Take time to check out one million lifestyle hacks and other ways to improve your business.

January 19, 2018 by Greg Underwood

The Good and the Bad of Pay Per Click (PPC) Marketing

Source

Nowadays, businesses rely on digital marketing campaigns to get their products and services out in the market. One of these successful marketing campaigns is called pay per click or PPC, which is a popular way of advertising across different platforms, whether that’s through search engines, web pages, or within applications.

If you’re interested in performing a PPC marketing campaign, then here are a few things you need to know. Here are the pros and cons of PPC:

PPC Marketing Pros

PPC usually comes with remarketing.

Remarketing or retargeting is a digital marketing strategy that uses the information of your website’s past visitors in order to show them your ads when they browse the web. This is how remarketing works. When a user visits your website, they get tagged based on the categories that you set up, so that when they perform a similar search online, your ads will appear as sponsored links on the search engine or as banner ads, whenever they visit a different website. Remarketing actually drives up customer/audience retention.

PPC is more effective than SEO.

Search engine optimization (SEO) heavily relies on keywords to target users. However, it is not as accurate as pay per click in terms of the amount you pay as the advertiser. With SEO, you likely have to pay a monthly subscription fee, whereas PPC only charges you with a certain amount when a person clicks on your ads. Hence, the term “pay per click”. At the same time, the return on investment on a PPC marketing campaign is usually bigger than that of SEO. Because only people with real interest in your products and services will likely click on your links, there’s a higher chance that their clicks will get turned into actual sales.

PPC Marketing Cons

PPC is not beginner-friendly.

Pay per click can be a bit complicated because it requires a lot of technical knowledge about digital marketing. If you decide to release this type of marketing campaign, you may want to consider hiring a pay per click agency to help you with the complex stuff. A pay per click agency will guide you through the technical side of digital marketing, so that you can allot your budget in a way that maximizes results.

PPC comes at a cost.

For small businesses that are only starting to learn about digital marketing, they may get discouraged with the costs that come with a pay per click marketing campaign, even though it is comparatively cheaper than other forms of digital marketing. Aside from hiring a pay per click agency, there are other costs that you need to consider. Competitors may even drive up the cost of your campaign by deliberately clicking on your ads—this means that each click will not be translated to an actual sale. Therefore, even though a pay per click agency will come at a cost, it is smart to hire one, so that you have someone who knows how to strategize, given the current market competition.

With any business decision, you need to consider the pros and cons. While PPC isn’t all good, it’s clear that the good outweighs the bad. For new businesses, this may be a good way to start a digital campaign.

marketing campaign.