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April 18, 2018 by Greg Underwood

Why You Should Encourage Customer Reviews of Your App and How to Do It

Customer reviews are powerful. Although they may not seem like a big deal on the surface, they can actually do a lot to increase the success of your app.

Customer reviews can:

  • Promote the positive aspects of your app
  • Provide insight from real users about what the app can do
  • Improve your ranking on Google
  • Build trust among existing and potential users

Reviews can also be great because you have to do very little work. Unlike marketing that requires extensive planning and quite a bit of writing, existing users do all the work by writing the reviews for you!

However, that doesn’t mean getting those reviews is easy, especially if you’re looking for positive reviews. The majority of people who are passionate enough to leave a review don’t usually have good things to say.

So, how do you get people to leave positive reviews so you can reap all those benefits?

Use In-App Referrals

The first step to getting existing users to leave a review is to make it as easy as possible. In order to do that, BuildFire suggests using an in-app referral program.

This tactic is extremely important because it’s the only way you’re going to get a substantial number of positive reviews. It enables users to leave a review right in the app without having to get on a computer or search the app store in order to leave a review.

It is also beneficial if you allow them to leave a flexible review. Don’t require reviewers to leave a comment. Instead, require them to give their star rating and make the comment optional. Not everyone has the time or the interest to leave a long, informative review!

Prompt Users to Leave a Review

Users are more interested in using the app. They aren’t wondering how they can get other people to download the app. That’s your job!

If you want people to leave a review, you have to let them know that’s exactly what you want them to do. Many review programs allow you to prompt users at various times, asking them to provide their feedback. They are much more likely to leave you a review if you ask than if they have to seek out the ability to leave you a review on their own.

Just be careful about when you prompt users to leave a review. Skip the prompt that pops up every time the app opens. Instead, wait until the app has been launched and the user is finished with a task. That provides them with a better user experience, which in turn will increase their chances of leaving you a positive review.

Give Them a Reason to Want to Recommend Your App

The previous two tips are extremely important if you want people to leave reviews, but you have to remember that the quality of those reviews matters. It’s a waste of time if you badger people into leaving bad reviews!

That means you have to focus on giving users reasons to recommend your app, which in turn means you have to build an app that’s amazing enough that people want to recommend it.

That means:

  • Providing a simple user experience
  • Creating intuitive controls
  • Designing an appealing app appearance
  • Providing regular updates

You should also plan to provide customer service as well. Whether it’s answering emails or responding to questions and concerns on social media, you want users to feel like you’re taking care of them so they will share their experience with others.

Don’t Incentivize Your Reviews

One tip you may have heard about before is the strategy of incentivizing your apps. That means encouraging them to leave a review by giving them a gift card or more of something that can be found in the app, like coins.

This is a bad idea. First, you are more likely to get inaccurate reviews this way. People will just click through the review screen to get to the end so they can get their reward.

Second, search engines and app stores are beginning to punish app developers that provide incentives to leave a review. If Google, for instance, discovers your app is incentivizing its reviews, you could fall drastically in the rankings.

It’s definitely worth your time to get reviews for your app! Make it easy for users to leave a review and give them a good reason for wanting to do it and you can reap all the benefits that come along with an app that’s well-loved and well-reviewed.

November 20, 2017 by Greg Underwood

EARN A FORTUNE FROM YOUR PHONE WITH THESE APPS

This text takes you through some of the most useful mobile applications that you can use to earn a decent amount of money online. Some apps pay you for doing nothing while others let you do what you enjoy and still earn from serious business or part-time hustles. Here they are.

CMC Markets App

CMC Markets helps you trade online by giving you relevant financial information for online trading and investments. CMC Markets has got a dedicated CFD Android and iOS mobile trading application which is able to provide mobile alerts, has powerful charting technology and also provides live streaming of prices. With the app, you can trade on a wide range of markets from anywhere. The markets you can trade on include thousands of CFD instruments that have competitive margins and spreads on forex, shares, treasuries, commodities and indices.

Acorns

This free app will help you start investing. Once you download the app and link your bank account you get a $10 bonus as you continue spending your money the normal way you do. It does not matter whether you have an MBA, the app is easy to use and anyone can pick up quickly and understand how to invest in it. Once you link your bank account, leave the rest of the work for Acorns. The app will round up your payments to the nearest dollar then automatically invest your digital change in the stock markets. Though you might not consider it as a proper way to save for your retirement, it is still a great app for setting aside a fortune for the future.

Swagbucks

With this app, you can accumulate their SB points as you search the web, watch videos, complete surveys, shop in malls attached to it, complete special offers, find swag codes among other activities. You can redeem the points you earn on gift cards from stores such as Target and Walmart. You can also redeem the points for PayPal cash. The app is available for both iOS and Android users.

Clashot

If you want to earn from selling your images, then this app is one of those that let you do so. Using Clashot is simple; you download it, take photos then upload them. The Clashot team will then moderate the photos and upload them to Depositphotos website for sale. You will get a percentage of the final sale once your photos sell. It would be necessary to promote your photos in order to sell better. You can also get invitations to upload photos with specific themes and if you do it right you increase your earnings. The app works best on Android but fairly on Apple devices. Other apps you might consider selling photos with include Foap, Snapwire, and Stokimo among others.

SurveysOnTheGo

This app pays you between $1 $5 on the go for various surveys. The offers are regular, easy to complete and includes topics on politics, graphics and issues of the day among others. They are focused only on mobile surveys. You can instantly cash out with PayPal if you a have a minimum amount of $10. The app is available in the App Store but other similar apps include iPoll, Mobee, NPoll, and Toluna.

Ibotta

If you are a coupon clipper then look for Ibotta. You can earn cash back as you shop online and submit receipts- you can also link a loyalty account when you download this app. When shopping online, you first need to unlock cash rewards on the app by completing tasks given. After you have shopped, you scan your product barcodes then send photos of your receipts to verify your purchases. You only need to enter your phone number or scan your card if you are using your loyalty card. Other related apps include Snap by Groupon, Receipt Hog, and Ebates.

Tapporo

This is one of the oldest and among the most reliable apps on Google Play Store. It offers lucrative referral rates of $0.60 for each signup. Though it could be hard to earn money through other means, you can focus on making more referrals to earn more due to the high reward. Rewards include mobile accessories, Amazon vouchers, and PayPal cash among others.

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