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June 2, 2019 by Greg Underwood

Dealing With Competition

One of the main challenges of running a business is dealing with the inevitable competition. If you’ve identified a gap in the market, it’s almost inevitable that others will have as well. You need to make sure you’re ready to defend your share of customer’s revenue, and today we’re looking at the ways you can do just that, to ensure success and prosperity for your brand.

Getting the Edge

If you’re going to make decisions that lead to success for your brand, you need an edge over the competition. If you don’t have some insight into the decisions they’re likely to be taking, so you can plan around them, you might find it difficult to differentiate yourself.

If you find you’re launching a new product on the same day as your rivals, or begin an advertising push for a big sale that overlaps with their own discounts, you’re asking your customers to choose between you, and you’re undermining the distinctiveness between your two brands.

To be successful, you need to be communicating all the different ways you are distinct from your rivals (especially the ways that are most relevant to your customers), and ringfencing your time in the year to showcase your offering. This helps customers form loyalty to your brand and prevents it from being lost in the background noise of the marketplace.

Fortunately, market research agencies can do more than survey customers for you. They can also analyse the other businesses in your market and get you that vital competitive intelligence you need to make your plans around your competitors and confidently commit to new product development.

Building a Unique Business

The best way to withstand competition is to ensure your customers have plenty to recognise and latch on to with your business. Working with the same market research agency to find out what customers value about your brand, and leaning into it over time can give you a real advantage that less distinct competitors will lack.

This is the hard work of creating a brand – a personality for your business built out of dozens, if not hundreds, of tiny decisions, that lets customers have a personal relationship with your business – and the effort you put in, if you succeed, will repay you many times over.

You need to base your brand decisions on data: picking a voice for your marketing communications isn’t something that should be done lightly, and rebranding is a costly exercise that doesn’t always have the desired effect. Market research companies can use tools like Brand Trackers to make sure you’re building a brand that will stand up to the competition and appeal to customers for long term success!

April 3, 2018 by Greg Underwood

The 5 Best Sports Experiences Across the Globe

Are you mad about sports? There are some iconic events or venues you simply need to add onto your bucket list, so you can experience them at least once in your life. Here are five of the best sports experiences across the world worth traveling for.

1. Watching The Masters Tournament in Georgia

The annual Masters Tournament takes place in the first full week of April at Augusta National Golf Club in Georgia, and is the first of four golfing majors in the year. It guarantees a week filled with drama, sunshine and exceptional sporting talent, not to mention you’ll enjoy plenty of good ol’ southern hospitality. It’s also one of the most affluent sporting events you can attend, so you won’t be short of five-star hotels to choose from, as well as excellent food, drinks, and pampering. Yet, you’ll need a big budget to do so, but it’s one sporting event you’ll want to tick off your bucket list.

2. Soak Up the Atmosphere at Madison Square Garden

Madison Square Garden, often called MSG, is home to NBA’s New York Knickerbockers, known locally as the Knicks, and NHL team the New York Rangers. Regardless of whether you love basketball or hockey, you will want to soak up the electric atmosphere at this incredible stadium, which is one of the most expensive ever built. The multipurpose venue is also a great place to catch boxing, professional wrestling, ice shows, and other entertainment and sporting events. Visit Ticket Sales to book tickets to an upcoming game.

3. Absorbing the Buzz at Camp Nou

It doesn’t matter if you love or loathe soccer, you will never want to leave Camp Nou, which offers an experience unlike any other. The largest stadium in Europe is home to FC Barcelona and is alive with electricity once the passionate fans arrive in the stands. You can guarantee you’ll be captivated as one of the greatest soccer teams on the planet take to the pitch.

4. Securing Tickets to the Monte-Carlo Masters

Forget Wimbledon, as there is no better event than the ATP World Tour Tennis tournament, which is played every April at the Monte-Carlo Country Club. You’ll watch some of tennis’s best players battle it out at the Monte-Carlo Masters, and you’ll also adore the stunning views that overlook the Mediterranean Sea and Monte-Carlo Beach. It’s also a great way to meet your tennis idols, as it’s common to see the likes of Roger Federer in the small town. What’s more, it’s home to some of the finest hotels and foods in the world.

5. View the Best Ski Jumps at the Four Hills Tournament

The mountainous backdrop of the Four Hills Tournament is worth the trip alone. The German-Austrian ski jumping week is composed of four events that take place in both Germany and Austria every year. It will provide an opportunity to watch world-class ski jumpers in action, who are each competing to score the most points in all four events. So, the atmosphere is incredibly competitive, which adds to the drama of this mesmerizing sport.

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