Whether you’re the social media and marketing manager for a massive international corporation or you’re a one man show in a brand new startup business in your own kitchen or garage, one thing is for certain: you can’t underestimate the value of having good SEO on your websites, product pages, about pages and more. SEO (search engine optimisation) can sound daunting and time consuming, but it doesn’t have to be. Here are some great tips to make SEO not just work well for you but also help it maximise your reach and views by potential customers, which will in turn help your business grow.
Do Your Research
Knowing the kind of businesses or individuals you’re up against will help you tackle your SEO like a pro. Have a look online at businesses similar to yours and what keywords they use sprinkled throughout their website and content in order to identify what works and what doesn’t. Also knowing other pieces of information about the competition can set you up for a successful business – how long they have been running, their products compared to yours, what their pricing is like, even things like their suppliers if any.
Target The Right Audience
If you provide a local service such as hauling, snow removal, plumbing or the like it makes no sense to use keywords or target audiences who live outside of your immediate area. This is why researching similar businesses will help give you an idea of what works well and what doesn’t. If you’re still confused, you can hire a professional SEO team such as Click Consult to do all the legwork for you and make sure your site is as SEO strong as possible to create the highest conversions from visitors to customers.
Become (Or Hire) A Content Master
Having killer content is one of the best ways to make sure your SEO is top notch. How does this help? Having lengthy, meaningful content helps attract readers and potential customers and can help you rank higher in search engines. Simply copying and pasting huge swathes of content from other places online is not only rude and boring for readers, but it will hurt your SEO rankings and make you rank lower in search results and no one really wants that right when you’re trying to boost your ranking! If you and your colleagues struggle to create awesome content, consider hiring someone purely for this role. Many small businesses hire out freelancers – people who work on a case by case basis to provide content specific to you and your needs. You can hire a whole host of great freelance writers from the likes of ELance, People per Hour or Fiverr.
So if you’ve been looking for easy ways to begin getting higher rankings on search engines, consider some of the tips above. There are a number of other great ways to boost your SEO as well and there’s no one right or wrong way to do so, but just remember there are a couple of rules to follow.