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SEO Tips For Companies Of All Sizes

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Whether you’re the social media and marketing manager for a massive international corporation or you’re a one man show in a brand new startup business in your own kitchen or garage, one thing is for certain: you can’t underestimate the value of having good SEO on your websites, product pages, about pages and more. SEO (search engine optimisation) can sound daunting and time consuming, but it doesn’t have to be. Here are some great tips to make SEO not just work well for you but also help it maximise your reach and views by potential customers, which will in turn help your business grow.

Do Your Research

Knowing the kind of businesses or individuals you’re up against will help you tackle your SEO like a pro. Have a look online at businesses similar to yours and what keywords they use sprinkled throughout their website and content in order to identify what works and what doesn’t. Also knowing other pieces of information about the competition can set you up for a successful business – how long they have been running, their products compared to yours, what their pricing is like, even things like their suppliers if any.

Target The Right Audience

If you provide a local service such as hauling, snow removal, plumbing or the like it makes no sense to use keywords or target audiences who live outside of your immediate area. This is why researching similar businesses will help give you an idea of what works well and what doesn’t. If you’re still confused, you can hire a professional SEO team such as Click Consult to do all the legwork for you and make sure your site is as SEO strong as possible to create the highest conversions from visitors to customers.

Become (Or Hire) A Content Master

Having killer content is one of the best ways to make sure your SEO is top notch. How does this help? Having lengthy, meaningful content helps attract readers and potential customers and can help you rank higher in search engines. Simply copying and pasting huge swathes of content from other places online is not only rude and boring for readers, but it will hurt your SEO rankings and make you rank lower in search results and no one really wants that right when you’re trying to boost your ranking! If you and your colleagues struggle to create awesome content, consider hiring someone purely for this role. Many small businesses hire out freelancers – people who work on a case by case basis to provide content specific to you and your needs. You can hire a whole host of great freelance writers from the likes of ELance, People per Hour or Fiverr.

So if you’ve been looking for easy ways to begin getting higher rankings on search engines, consider some of the tips above. There are a number of other great ways to boost your SEO as well and there’s no one right or wrong way to do so, but just remember there are a couple of rules to follow.

 

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Why You Should Encourage Customer Reviews of Your App and How to Do It

Customer reviews are powerful. Although they may not seem like a big deal on the surface, they can actually do a lot to increase the success of your app.

Customer reviews can:

  • Promote the positive aspects of your app
  • Provide insight from real users about what the app can do
  • Improve your ranking on Google
  • Build trust among existing and potential users

Reviews can also be great because you have to do very little work. Unlike marketing that requires extensive planning and quite a bit of writing, existing users do all the work by writing the reviews for you!

However, that doesn’t mean getting those reviews is easy, especially if you’re looking for positive reviews. The majority of people who are passionate enough to leave a review don’t usually have good things to say.

So, how do you get people to leave positive reviews so you can reap all those benefits?

Use In-App Referrals

The first step to getting existing users to leave a review is to make it as easy as possible. In order to do that, BuildFire suggests using an in-app referral program.

This tactic is extremely important because it’s the only way you’re going to get a substantial number of positive reviews. It enables users to leave a review right in the app without having to get on a computer or search the app store in order to leave a review.

It is also beneficial if you allow them to leave a flexible review. Don’t require reviewers to leave a comment. Instead, require them to give their star rating and make the comment optional. Not everyone has the time or the interest to leave a long, informative review!

Prompt Users to Leave a Review

Users are more interested in using the app. They aren’t wondering how they can get other people to download the app. That’s your job!

If you want people to leave a review, you have to let them know that’s exactly what you want them to do. Many review programs allow you to prompt users at various times, asking them to provide their feedback. They are much more likely to leave you a review if you ask than if they have to seek out the ability to leave you a review on their own.

Just be careful about when you prompt users to leave a review. Skip the prompt that pops up every time the app opens. Instead, wait until the app has been launched and the user is finished with a task. That provides them with a better user experience, which in turn will increase their chances of leaving you a positive review.

Give Them a Reason to Want to Recommend Your App

The previous two tips are extremely important if you want people to leave reviews, but you have to remember that the quality of those reviews matters. It’s a waste of time if you badger people into leaving bad reviews!

That means you have to focus on giving users reasons to recommend your app, which in turn means you have to build an app that’s amazing enough that people want to recommend it.

That means:

  • Providing a simple user experience
  • Creating intuitive controls
  • Designing an appealing app appearance
  • Providing regular updates

You should also plan to provide customer service as well. Whether it’s answering emails or responding to questions and concerns on social media, you want users to feel like you’re taking care of them so they will share their experience with others.

Don’t Incentivize Your Reviews

One tip you may have heard about before is the strategy of incentivizing your apps. That means encouraging them to leave a review by giving them a gift card or more of something that can be found in the app, like coins.

This is a bad idea. First, you are more likely to get inaccurate reviews this way. People will just click through the review screen to get to the end so they can get their reward.

Second, search engines and app stores are beginning to punish app developers that provide incentives to leave a review. If Google, for instance, discovers your app is incentivizing its reviews, you could fall drastically in the rankings.

It’s definitely worth your time to get reviews for your app! Make it easy for users to leave a review and give them a good reason for wanting to do it and you can reap all the benefits that come along with an app that’s well-loved and well-reviewed.

A Million Lives

Travelling in all its glory is fun and exhilarating but sometimes you might want to find some information on where to go, what to see and how to go about it from someone other than the go-to websites, especially when it comes to travel hacking and the coolest, most useful ways to get the most out of your next adventure.

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