Selling off your business can be an exciting time, especially if you have spent many years building it up into something potentially lucrative that can net you a nice return when you sell it on. Finding a unique selling point to market your business to potential buyers can be difficult, but it doesn’t have to be. #SellingYourUSP is one of the key ways to market any business and will help you stand out in the crowd and separate yourself from the competition. Hiring an organisation such as BCMS is a great way to reduce the stresses associated with the sale, handing it over to professionals who are trained in this kind of thing.
So what are some great USP’s that you could focus on when selling your business? Read ahead to learn more.
A Good Financial Background
Just like no one wants to bet on a losing horse, no one wants to buy into a losing company. A company or business with a history of poor finances or financial issues is far less likely to sell than one with a sturdy financial background. Likewise, if you have a portfolio with impressive financial growth on display for potential buyers, it looks even better and can act as something that really sets you apart from potential competitors.
Existing Clientele
No one really wants to buy a new business and start getting to work immediately to rake in the customers. Purchasing a business with clientele already in place is key to anyone who wants to make a purchase, just as it is for anyone who wants to make a sale. Make it as easy as possible for your new business owner to hit the ground running by already having a great client base in position so they can hop right into the driver’s seat and not have to worry about chasing customers. Repeat and loyal customers who have been using your business over a period of years is even better!
The Only Way Is Up
If you have some seriously great forecasts for growth, this will help attract potential buyers and will really help sell your brand and business as a real winning investment that people should consider getting in on. If you have issues with growth, it can look really bad to investors and potential buyers and you might struggle to drum up interest.
Stellar Management
A management structure and background that makes people want to work for you is key to having a booming business. Training and retaining staff can be a huge drain on finances for even the biggest, most efficient businesses, nevermind a small fledgling company that is going through an ownership change. Having management that makes the business better is key to creating the kind of business people are proud to be a part of.
So there you have a couple of great USPs that you can consider promoting to help sell your business to a new owner. Pick the one or ones that work best for you and your company and go from there with the promotion. Check out the infographic below for more great information! Good luck!
