marketing Archives - A Million Lives

September 26, 2018 by Greg Underwood

Challenges to the Modern Trade and Global Marketing

In this era of modern trade practices w.r.t various demographics, social scenarios etc. marketing has a very key role to play to get any product or services successfully placed into the consumer’s mind and to get into their practice system. Each and every brand try to highlight their products through various platforms such as social media, email marketing etc. One of the most conventional and strong ways they use is through showcasing their products and their features through expo’s and shows. Most brands use this medium to go globally and to reach out to their potential customers directly and to have their immediate responses and to cater to their expectations. This helps them to have a direct analysis of the market also and to get to the bottom of demographical needs. Thus, letting them strategize their businesses and their products also.

Every company needs a platform whether on their own or through local agencies to organize an expo and to reach out to the consumers at different locations. This is a very costly avenue for small organizations in spite of having some great cutting edge opportunities and products and for bigger giants also as they cannot reach out at many locations in spite of their great expenses.

With one such great facility, a southern Californian company namely ExpoMarketing has come up. Starting from 1991, this company which is a leader in its sector has come up with a unique facility to provide an alternate or rather I would call a great setup for all those companies and private owners, an option to showcase and be a part of a high valued exhibition at various locations by the company.

The company offers so much of customization and options starting from rental to buying a booth for an exhibition or for multiple exhibitions. The prices are decided with huge customizable options w.r.t the needs. The first step in the process is to call an Account Executive to learn about the company and the brand and to discuss the show that they are attending. The company will ask you for your wishes and requirements for the booth at that show as well as the budget parameters so that to create maximum options and recommendations possible. The dedicated team of experts will then guide the brand to make smarter decisions and ensure that the requirements align with the trade show goals.

The website ExpoMarketing is very elaborative in its own an one can easily figure out what they need through it. The user experience and awareness can be very well described through the Baldwin Fitter’s example on how they get their task done seamlessly with such a convenience. One such booth design which they confirmed through one go is below –

When you want to leverage such a great platform and to showcase your brand’s philosophy in so-called “Brand Fair”, do utilize and experience this great service. This may be the difference one brand can imagine for themselves

July 2, 2018 by Greg Underwood

SEO Tips For Companies Of All Sizes

Source

Whether you’re the social media and marketing manager for a massive international corporation or you’re a one man show in a brand new startup business in your own kitchen or garage, one thing is for certain: you can’t underestimate the value of having good SEO on your websites, product pages, about pages and more. SEO (search engine optimisation) can sound daunting and time consuming, but it doesn’t have to be. Here are some great tips to make SEO not just work well for you but also help it maximise your reach and views by potential customers, which will in turn help your business grow.

Do Your Research

Knowing the kind of businesses or individuals you’re up against will help you tackle your SEO like a pro. Have a look online at businesses similar to yours and what keywords they use sprinkled throughout their website and content in order to identify what works and what doesn’t. Also knowing other pieces of information about the competition can set you up for a successful business – how long they have been running, their products compared to yours, what their pricing is like, even things like their suppliers if any.

Target The Right Audience

If you provide a local service such as hauling, snow removal, plumbing or the like it makes no sense to use keywords or target audiences who live outside of your immediate area. This is why researching similar businesses will help give you an idea of what works well and what doesn’t. If you’re still confused, you can hire a professional SEO team such as Click Consult to do all the legwork for you and make sure your site is as SEO strong as possible to create the highest conversions from visitors to customers.

Become (Or Hire) A Content Master

Having killer content is one of the best ways to make sure your SEO is top notch. How does this help? Having lengthy, meaningful content helps attract readers and potential customers and can help you rank higher in search engines. Simply copying and pasting huge swathes of content from other places online is not only rude and boring for readers, but it will hurt your SEO rankings and make you rank lower in search results and no one really wants that right when you’re trying to boost your ranking! If you and your colleagues struggle to create awesome content, consider hiring someone purely for this role. Many small businesses hire out freelancers – people who work on a case by case basis to provide content specific to you and your needs. You can hire a whole host of great freelance writers from the likes of ELance, People per Hour or Fiverr.

So if you’ve been looking for easy ways to begin getting higher rankings on search engines, consider some of the tips above. There are a number of other great ways to boost your SEO as well and there’s no one right or wrong way to do so, but just remember there are a couple of rules to follow.

June 12, 2018 by Greg Underwood

Take advantage of live streaming to promote your content

Marketers are now beginning to take advantage of a new way of reaching out to their audience through live streaming. Live streaming is still new and not many are familiar with it. Even though live streaming is still new to many, it is fast gaining the attention of those who are looking out for new and innovative ways of marketing their brands and content. Those who have experienced live streaming will testify of the real power of live streaming and its effectiveness.

Live streaming gives you the advantage of engaging with viewers who care about your brands and content. Live streaming is the biggest and most powerful tool to target those who find your content useful, people who are most likely to be influenced and converted to follow your content. Swoo live stream is one way to help you reach your vision to touch a wide circle of viewers across the globe.

As more marketers and other broadcasters come to know of it, live streaming will become over populated very quickly. This is the time to take advantage of live streaming for your benefit as it is quickly gaining traction as more and more people are beginning to use it on a daily basis. For those who want to reach the targeted audience via live video, they must not wait any longer but act as fast as possible.

Live streaming enables broadcasters to target interested viewers and it acts as an automatic filter to keep unrelated audiences away. Live streaming is accessible to anyone in a matter of just a few clicks, and to broadcast on Swoo TV, you only need a smart phone or laptop with a camera, and an active account with the chosen platform.

Live streaming enables broadcasters to enjoy real time engagement with their viewers, such as a direct interaction. It also provides opportunity for businesses to present their brands and products to their viewers by offering live support, factory tours, and Q&A sessions.

May 1, 2018 by Greg Underwood

5 Benefits of Using Promotional Products for Your Business

If your business isn’t using promotional products, you’re seriously missing out. Click here for 5 benefits of using promotional products for your business.

83% of people who receive promotional products are more likely to do business with the brand who gave it to them. This is an innovative marketing solution to connect brands with the right audience.

Custom products are a powerful tool which helps expose people and potential customers to a new brand.

We have gathered 5 major benefits of using promotional products for your business.

Promotional Products Increase Brand Recognition

The goal of any new businesses is all about brand recognition, more specifically a positive brand recognition.

Being creative with the type of marketing and these products you offer can help increase the awareness.

It is important to keep the brand in the target audiences mind as consistently as possible.

Dynamicgift.com.au is a great place to get a wide selection of unique branded products like fidget spinners, lanyards, and even power banks.

Other ideas available could be:

Wristbands
USB Flash Drives
Drink Bottles
Bags
Headphones
Speakers
Pens
Drink Coolers

Reach a Wider Audience

Promotional products are an easy way to reach more than who you sent the item to. That person’s friends, family, and peers will also see the product when it is being used.

This is an easy way to increase your audience.

These products create an interactive experience instead of something that won’t last like an article in a magazine which gets looked at maybe once. These products create a bond between the person using the product and the company.

Low Investment, Big Outreach

The power of promotional products is that they can have lasting effects if they are used even occasionally. Including your logo on items that are useful ensures that your business is at the top of their mind whenever they use it.

These promo products can be purchased for a fraction of the price that other promotional endeavors can cost like PR or mass media.

This is one cost-effective way to help get your new business off to a good start.

Positive Brand Image

Perception is the reality. What people think about a brand is extremely important and will decide how they interact with that brand.

Stand out from other competitor brands with the creative marketing technique of using custom branded products.

Repeat exposure from using promo products helps to reinforce your brand message. Being able to identify a brand by the logo is the sign of a successful marketing campaign.

Not Another Business Card

Everyone has business cards, but unfortunately, they are forgettable. Not to mention they get lost easily.

81% of people who get branded products keep and use them. This is an opportunity for a high return on investment for the business.

If a business card is important to your company, try considering giving them away with a branded promotional product.

Leave a Good Impression

Any good marketing campaign is all about leaving a good impression. This can definitely be done through the use of well-thought-out custom branded promo products.

Take time to check out one million lifestyle hacks and other ways to improve your business.

January 10, 2018 by Greg Underwood

Tips to increase engagement on Instagram

Instagram is where the beautiful content of the internet lives. The page has become synonymous with visually spectacular work. No wonder that it’s the choice for travel, fashion and food influencers and marketers. Here are a few ways to increase your Instagram engagement.

Sizing matters – images are lovely only when people can see it. The Instagram size for a picture is 612×612 pixels and it makes sense for you to keep within the number. You can use different tools to create picture collages, including Snapseed, Pic Stitchand Hipstamatic. Brighter colors work better for people, research has shown. So keep that in mind too. Look for more green, gray and blue, pastel and light tones for maximum effect.
Use your words – while Instagram is known for visuals, it doesn’t make sense to not have text. Give the audience a sense of what you’re going for or why the visual has appeal for you. Put in a message, speak your heart and mind and then see the numbers increase. Among the many things you can do, do consider asking your audience to share your work or tag their friends. Humor goes a long way so keep that in mind. Appropriate humor is vital here, so make sure you don’t offend people.
Stories – Instagram Stories are perfect – they are short-lived and disappear after 24 hours and you can post raw content and writing on the page. Since they appear on top of the news feed in circular form, and are interactive, they make for great opportunities to take the product further. Use a link for ease of access for users.
Hashtag it – many people believe that hashtags are only for Twitter. They are not. When a marketer uses a hashtag and then a term to look for information on Instagram, he has more than a 10% chance of finding the information he needs. Influencers can bring more views to their page using the same. Do make sure that you don’t overuse the hashtag option. More than 10 is too much! Look for specific hashtags for maximum effect. If you think about it, most hashtags are about brands. What better way can you have for your own brand to gain mileage than the hashtag?
Choose the right time – if you want your post to get noticed the most, post on a Monday. As the week progresses and the weekend beckons, the interest levels tend to peter out. Look to post late night or early morning, so it’s the first thing that users see when they log on. Or in the evening, when the day is winding down and the audience is in a better frame of mind to take information in.
Give them something – engagement is the key in Instagram and when you offer something to the audience, they are more likely to get involved. Consider freebies, discounts and cash prizes. A contest is a great way to show the audience that you’re interested and involved in giving them what they like. In fact, if it’s a product launch, the product could be the prize that people compete for. Don’t forget to tell them to use a hashtag when they take part!