Boosting conversions rates when running an online business is crucial, particularly if you are competing in a saturated market. Not only will you need to appeal to your chosen target audience, but you need to find new and creative ways to boost conversion rates such as the use of PPC management or an SEO service to stand out and reach your audiences. To help you get started, we will be providing you with our insider knowledge into some of the ways that you can boost your conversion rate with minimal effort.
Optimise Landing Pages
The landing page is arguably the most important part of your site and requires the most amount of care and attention. When designing the landing page, it is vital that it features relevant copy as well as designated call to actions regardless of whether it is just to download an e-book or sign up for a newsletter. With a call to action clearly placed at the top and the bottom of the homepage, you can then entice your audience to click and interact with you.
Focus On Clear And Concise Pricing Information
Another page that you should focus on if you are trying to sell online is the pricing information. This should be displayed on the pricing page in a clear format to give the users the information that they need instantly. This, in turn, will help to reduce the bounce rate for your site whilst encouraging an increase in conversions over a prolonged period of time. This can then be followed up by a call to action at the foot of the page to capture the attention of users and encourage them to complete a specific action.
Keep Content Relevant
Though it may seem tempting to push the hard sell, it is vital that you keep all content as relevant as possible when looking to boost conversion rates as this is what will keep people on your site. By creating content that captures the attention of your chosen audience from the start you are then more likely to build the trust between you and them that is needed to obtain a successful conversion in the long term. During the process of creating the content, it is crucial that it is all factorially correct as this will have an effect on the relationship that you have with your audience.
Ensure Interesting Call To Actions
When implementing call to actions, they should be short and snappy as this will capture attention much more than a long-winded sentence. With phrases such as “sign up today” and “learn more” working to entice audiences, these alongside well-implemented designs will then help to progressively boost your conversion rate over time and grow the business.
Optimise The Page Speed
The final way that you can boost conversion rates in 2020 is through the use of page speed optimisation. With over 45% of people clicking off of a website that takes between 3- 5 seconds to load, this is a massive chunk of your audience that you could be losing. By optimising the page speed, you are then homing in on user experience and increasing the reputation of your business as people are more likely to use a company that looks as professional as possible.
Though it will take time to boost your conversion rates in the new year, a well-implemented strategy will provide you with the perfect long-lasting solution needed to boost sales. This can be implemented in both big businesses and a start-up and is bound to help boost sales as well as the popularity of your business.