A Million Lives

A million lifestyle hacks...unlimited possibilities

by

Our Guide To Boost Conversion Rates In 2020

Boosting conversions rates when running an online business is crucial, particularly if you are competing in a saturated market. Not only will you need to appeal to your chosen target audience, but you need to find new and creative ways to boost conversion rates such as the use of PPC management or an SEO service to stand out and reach your audiences. To help you get started, we will be providing you with our insider knowledge into some of the ways that you can boost your conversion rate with minimal effort.

Optimise Landing Pages

The landing page is arguably the most important part of your site and requires the most amount of care and attention. When designing the landing page, it is vital that it features relevant copy as well as designated call to actions regardless of whether it is just to download an e-book or sign up for a newsletter. With a call to action clearly placed at the top and the bottom of the homepage, you can then entice your audience to click and interact with you.

Focus On Clear And Concise Pricing Information

Another page that you should focus on if you are trying to sell online is the pricing information. This should be displayed on the pricing page in a clear format to give the users the information that they need instantly. This, in turn, will help to reduce the bounce rate for your site whilst encouraging an increase in conversions over a prolonged period of time. This can then be followed up by a call to action at the foot of the page to capture the attention of users and encourage them to complete a specific action.

Keep Content Relevant

Though it may seem tempting to push the hard sell, it is vital that you keep all content as relevant as possible when looking to boost conversion rates as this is what will keep people on your site. By creating content that captures the attention of your chosen audience from the start you are then more likely to build the trust between you and them that is needed to obtain a successful conversion in the long term. During the process of creating the content, it is crucial that it is all factorially correct as this will have an effect on the relationship that you have with your audience.

Ensure Interesting Call To Actions

When implementing call to actions, they should be short and snappy as this will capture attention much more than a long-winded sentence. With phrases such as “sign up today” and “learn more” working to entice audiences, these alongside well-implemented designs will then help to progressively boost your conversion rate over time and grow the business.

Optimise The Page Speed

The final way that you can boost conversion rates in 2020 is through the use of page speed optimisation. With over 45% of people clicking off of a website that takes between 3- 5 seconds to load, this is a massive chunk of your audience that you could be losing. By optimising the page speed, you are then homing in on user experience and increasing the reputation of your business as people are more likely to use a company that looks as professional as possible.

Though it will take time to boost your conversion rates in the new year, a well-implemented strategy will provide you with the perfect long-lasting solution needed to boost sales. This can be implemented in both big businesses and a start-up and is bound to help boost sales as well as the popularity of your business.

by

SEO Tips For Companies Of All Sizes

Source

Whether you’re the social media and marketing manager for a massive international corporation or you’re a one man show in a brand new startup business in your own kitchen or garage, one thing is for certain: you can’t underestimate the value of having good SEO on your websites, product pages, about pages and more. SEO (search engine optimisation) can sound daunting and time consuming, but it doesn’t have to be. Here are some great tips to make SEO not just work well for you but also help it maximise your reach and views by potential customers, which will in turn help your business grow.

Do Your Research

Knowing the kind of businesses or individuals you’re up against will help you tackle your SEO like a pro. Have a look online at businesses similar to yours and what keywords they use sprinkled throughout their website and content in order to identify what works and what doesn’t. Also knowing other pieces of information about the competition can set you up for a successful business – how long they have been running, their products compared to yours, what their pricing is like, even things like their suppliers if any.

Target The Right Audience

If you provide a local service such as hauling, snow removal, plumbing or the like it makes no sense to use keywords or target audiences who live outside of your immediate area. This is why researching similar businesses will help give you an idea of what works well and what doesn’t. If you’re still confused, you can hire a professional SEO team such as Click Consult to do all the legwork for you and make sure your site is as SEO strong as possible to create the highest conversions from visitors to customers.

Become (Or Hire) A Content Master

Having killer content is one of the best ways to make sure your SEO is top notch. How does this help? Having lengthy, meaningful content helps attract readers and potential customers and can help you rank higher in search engines. Simply copying and pasting huge swathes of content from other places online is not only rude and boring for readers, but it will hurt your SEO rankings and make you rank lower in search results and no one really wants that right when you’re trying to boost your ranking! If you and your colleagues struggle to create awesome content, consider hiring someone purely for this role. Many small businesses hire out freelancers – people who work on a case by case basis to provide content specific to you and your needs. You can hire a whole host of great freelance writers from the likes of ELance, People per Hour or Fiverr.

So if you’ve been looking for easy ways to begin getting higher rankings on search engines, consider some of the tips above. There are a number of other great ways to boost your SEO as well and there’s no one right or wrong way to do so, but just remember there are a couple of rules to follow.

 

A Million Lives

Travelling in all its glory is fun and exhilarating but sometimes you might want to find some information on where to go, what to see and how to go about it from someone other than the go-to websites, especially when it comes to travel hacking and the coolest, most useful ways to get the most out of your next adventure.

Recent Posts