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July 31, 2018 by Greg Underwood

What Exactly Is Anti-Spam Software?

Spam is something every single email user in the world hates. Receiving unwanted and unsolicited email is so often forcing people to lose hundreds of hours every single week because of how much time is necessary to navigate through tons of spam mails. Spam is often referred to with different names, like “unsolicited email”, “excessive multi-posting”, “junk mail”, “spam mail” and “unsolicited bulk mail”. Email makes us communicate really fast and information is so easy to access through just a simple desktop PC.

According to Steven Scott, Bayesian specialist, around 75% of email people receive is spam. The only reason why it does not seem like that is that most programs you will use to access email have some sort of anti-spam filter installed. This is basically software that is necessary for absolutely all personal and business computer users in the world.

Anti-spam software basically detects spam. The program will detect all unsolicited email and the email that is unwanted. It then prevents the spam message to reach the inbox. In many cases anti-spam software is basically installed straight in mail servers. This helps much more than having such software installed on your computer. Filtering is automatically added and configured based on specific criteria. For instance, one of the really common ways to identify spam email is to see what words are used in subject lines. There are specific words that are often used in spam mails.

The filter that is installed on the server can be really strict or more permissive. It has many interesting features that you can learn more about by simply browsing the configuration page of the web email version you use.

In the past few years the anti-spam filters became much more sophisticated. Their accuracy is higher than they ever use. The genuine emails are not trashed. Sometimes they can be identified as being spam but after you acknowledge this is not the case, following similar emails are not going to receive the same label. Basically, modern anti-spam filters actually manage to learn from your behavior. They adapt and realize what spam messages are thanks to the input you give them and how you interact with the email you receive.

We can say that anti-spam software is now a huge part of computer security. It reduces the possibility that you are going to receive unsolicited emails while increasing the possibility that emails you receive are actually legit. If you want to install or use such software, there are some features that you should be on the lookout for, like:

  • Blocking emails with the use of preset filters and lists. This blocks some addresses while watching messages and subject lines.
  • Automatically updating filters.
  • Puts the acceptable emails into the safe list automatically.
  • Isolate spam from outside the inbox.
  • Filters and monitors many email accounts.
  • Acceptable emails automatically added to a safety list.

To sum up, anti-spam filters are mandatory for the modern computer user. Without them you will end up overwhelmed by spam messages and you will not be able to use your email address.

April 18, 2018 by Greg Underwood

Why You Should Encourage Customer Reviews of Your App and How to Do It

Customer reviews are powerful. Although they may not seem like a big deal on the surface, they can actually do a lot to increase the success of your app.

Customer reviews can:

  • Promote the positive aspects of your app
  • Provide insight from real users about what the app can do
  • Improve your ranking on Google
  • Build trust among existing and potential users

Reviews can also be great because you have to do very little work. Unlike marketing that requires extensive planning and quite a bit of writing, existing users do all the work by writing the reviews for you!

However, that doesn’t mean getting those reviews is easy, especially if you’re looking for positive reviews. The majority of people who are passionate enough to leave a review don’t usually have good things to say.

So, how do you get people to leave positive reviews so you can reap all those benefits?

Use In-App Referrals

The first step to getting existing users to leave a review is to make it as easy as possible. In order to do that, BuildFire suggests using an in-app referral program.

This tactic is extremely important because it’s the only way you’re going to get a substantial number of positive reviews. It enables users to leave a review right in the app without having to get on a computer or search the app store in order to leave a review.

It is also beneficial if you allow them to leave a flexible review. Don’t require reviewers to leave a comment. Instead, require them to give their star rating and make the comment optional. Not everyone has the time or the interest to leave a long, informative review!

Prompt Users to Leave a Review

Users are more interested in using the app. They aren’t wondering how they can get other people to download the app. That’s your job!

If you want people to leave a review, you have to let them know that’s exactly what you want them to do. Many review programs allow you to prompt users at various times, asking them to provide their feedback. They are much more likely to leave you a review if you ask than if they have to seek out the ability to leave you a review on their own.

Just be careful about when you prompt users to leave a review. Skip the prompt that pops up every time the app opens. Instead, wait until the app has been launched and the user is finished with a task. That provides them with a better user experience, which in turn will increase their chances of leaving you a positive review.

Give Them a Reason to Want to Recommend Your App

The previous two tips are extremely important if you want people to leave reviews, but you have to remember that the quality of those reviews matters. It’s a waste of time if you badger people into leaving bad reviews!

That means you have to focus on giving users reasons to recommend your app, which in turn means you have to build an app that’s amazing enough that people want to recommend it.

That means:

  • Providing a simple user experience
  • Creating intuitive controls
  • Designing an appealing app appearance
  • Providing regular updates

You should also plan to provide customer service as well. Whether it’s answering emails or responding to questions and concerns on social media, you want users to feel like you’re taking care of them so they will share their experience with others.

Don’t Incentivize Your Reviews

One tip you may have heard about before is the strategy of incentivizing your apps. That means encouraging them to leave a review by giving them a gift card or more of something that can be found in the app, like coins.

This is a bad idea. First, you are more likely to get inaccurate reviews this way. People will just click through the review screen to get to the end so they can get their reward.

Second, search engines and app stores are beginning to punish app developers that provide incentives to leave a review. If Google, for instance, discovers your app is incentivizing its reviews, you could fall drastically in the rankings.

It’s definitely worth your time to get reviews for your app! Make it easy for users to leave a review and give them a good reason for wanting to do it and you can reap all the benefits that come along with an app that’s well-loved and well-reviewed.

February 12, 2018 by Greg Underwood

Keep up to date with Internet Security

Internet security is becoming more and more important, as cybercriminals find ever-more ingenious ways to access our data and accounts. You may think you are already protected, but as threats change over time, so does the recommendations on the best way to stay secure, so it’s worth checking you are doing everything you can to keep yourself safe online.

Stop anyone getting in

Anti-virus software is still essential for basic security. It may not be a guarantee against attacks, but it will deal with any existing malware and virus threats and will take care of pretty much everything for you, with only the newest and most ingenious codes getting past your defenses. Password security is another oldie, but goodie, and the more complex and unpredictable your password is the harder it will be to crack. Websites are increasingly requiring better passwords with longer strings of characters containing upper and lower-case letters, numbers and special characters. If you are hopeless at remembering passwords, use a password manager service rather than writing your security information down. You can also use lock-down security measures like two-step authentication, where the website you are accessing sends you a code via your cell phone that you must enter onto the screen. The technology for this is evolving too, with external key devices and pre-set cell phone key authentication methods now available. Biometrics are finally starting to make their presence felt, and are a sound way to stop anyone except yourself accessing your devices.

Use smart systems

Make sure your software is up to date so that any security upgrades are active. Software companies release patches or new versions of their programs as soon as they can combat a new threat, so you need to update your system to protect yourself fully. New security threats are proving more difficult to detect as the malware is using familiar code to bypass the anti-virus software, so don’t take any chances – apply your patch as soon as you get it. Proxy servers can be useful in certain situations, for example, you can set them to block known malicious sites and provide encryption services, particularly useful for businesses. Using a proxy can also keep your IP address and location private, making your Internet use more anonymous. You can find out about proxy servers at tech specialist sites like White Summary, but make sure using a proxy is right for your circumstances as they do have their own pitfalls.

Keep up to date on security developments and be aware of new threats to your system and how they are transmitted. Backing-up your files may be boring, but it is essential. A few minutes taking care of this every day could mean you will avoid the possibility of losing everything on your hard drive, should you suffer an attack. Ransomware is being more widely used, where the criminal takes control of your computer system remotely and threatens to delete all your files unless your transfer money to them. If everything is backed up, you do not need to worry, as their threat is pointless – even if they wipe the computer you have all the files on a remote hard drive or secure cloud storage so that you can restore everything very easily.

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A Million Lives

Travelling in all its glory is fun and exhilarating but sometimes you might want to find some information on where to go, what to see and how to go about it from someone other than the go-to websites, especially when it comes to travel hacking and the coolest, most useful ways to get the most out of your next adventure.

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