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Online Video Content Trends You Need To Be Aware Of

Online video is now more important than ever for businesses and even site owners that run a personal blog. Brand film has the possibility to draw in audiences and will actively influence decisions. As internet speed is faster than it ever was, video should be a huge part of basically anything you do online, from social media to blogging. This brings us to some trends that should be mentioned concerning video production.

Online Video Content Use Is Growing

Various studies suggest the fact that video investments are constantly growing, with businesses investing large parts of their budgets into video creation. We see much more than just a use of an MP4 cutter. Software like Movavi Video Editor is now used by people from beginners to professionals in order to create content that is as attractive as possible for visitors. People prefer video so video use is constantly growing.

Live Video Stands Out

Live video streaming is definitely not new but ever since the evolution of the internet and social media, we are looking at a revolution, a change in how users consume content. The brand new format is now driven by the natural ability to instantly stand out. It is different than content that is pre-recorded and brings in authenticity.

From now on we will see live streaming becoming much more interactive and popular. Brands want to exploit live experiences and use them to reach out.

Mobile Video Optimization Is Now Expected

People that use the internet now use mobile gadgets more than desktop computers. This practically means that video should be optimized in a highly responsive way. Mobile optimized video is so big that Facebook even recommends using a 1:1 ratio for mobile users, as opposed to the traditional ratio of 16:9.

Pivot To Video Is No Longer A Thing

Some time ago we saw content creators move towards video content but this changed as people figured out how important text is and will always be. Big websites that moved towards high use of video content, like Mashable and Buzzfeed, moved back from this trend and got back to text. This is mainly because pivot to video is very hard to implement properly and online publications get better results when using text.

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Take advantage of live streaming to promote your content

Marketers are now beginning to take advantage of a new way of reaching out to their audience through live streaming. Live streaming is still new and not many are familiar with it. Even though live streaming is still new to many, it is fast gaining the attention of those who are looking out for new and innovative ways of marketing their brands and content. Those who have experienced live streaming will testify of the real power of live streaming and its effectiveness.

Live streaming gives you the advantage of engaging with viewers who care about your brands and content. Live streaming is the biggest and most powerful tool to target those who find your content useful, people who are most likely to be influenced and converted to follow your content. Swoo live stream is one way to help you reach your vision to touch a wide circle of viewers across the globe.

As more marketers and other broadcasters come to know of it, live streaming will become over populated very quickly. This is the time to take advantage of live streaming for your benefit as it is quickly gaining traction as more and more people are beginning to use it on a daily basis. For those who want to reach the targeted audience via live video, they must not wait any longer but act as fast as possible.

Live streaming enables broadcasters to target interested viewers and it acts as an automatic filter to keep unrelated audiences away. Live streaming is accessible to anyone in a matter of just a few clicks, and to broadcast on Swoo TV, you only need a smart phone or laptop with a camera, and an active account with the chosen platform.

Live streaming enables broadcasters to enjoy real time engagement with their viewers, such as a direct interaction. It also provides opportunity for businesses to present their brands and products to their viewers by offering live support, factory tours, and Q&A sessions.

A Million Lives

Travelling in all its glory is fun and exhilarating but sometimes you might want to find some information on where to go, what to see and how to go about it from someone other than the go-to websites, especially when it comes to travel hacking and the coolest, most useful ways to get the most out of your next adventure.

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